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| TA02 : In Honor of Professor Frank M. Bass: Expanding Frontiers of Diffusion Research -- Thursday Jun 12, 13:00 - 14:30 |
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Independence and Imitation in New Product Diffusion: Competing Risks or Compensatory Influences? |
The Value of Opinion Leaders in the Diffusion of Innovations |
A Semiparametric Approach to New Product Growth: ICT Diffusion in New and Old Europe |
A New Model for Forecasting Market Penetration of New Products |
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| TA04 : New Approaches in Understanding Word-of-Mouth -- Thursday Jun 12, 13:00 - 14:30 |
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A Multi-Stage Model of Word-of-Mouth and its Impact on Attitudes and Purchasing Behaviors |
Optimal Heterophily and the Impact of Word-of-Mouth |
The Human Components of Word-of-Mouth: Humor, Impatience, Sarcasm and Anger |
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| TA05 : Issues in New Product Adoption -- Thursday Jun 12, 13:00 - 14:30 |
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Determinants of RFID Adoption in Retail Chains: A Statistical Evidence |
One's Innovativeness and Adoption Time of an Innovation |
Stuck in the Adoption Funnel: The Effect of Delays in the Adoption Process on Ultimate Adoption |
Determinants of New Product Features Adoptions of Two Product Categories |
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| TA06 : Modeling Movie Box-Office -- Thursday Jun 12, 13:00 - 14:30 |
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Inferring Initial Penetration with Attitudinal Tracking: A Study of Opening Weekend Box Office |
Investigating the Role of Local Market and Exhibitor Characteristics on Box-office Performance |
Spatial Econometric Model of Box-office Revenues: An Exhibitor-level Analysis |
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| TB04 : Word-of-Mouth in Online Environments -- Thursday Jun 12, 15:00 - 16:30 |
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Managing Online Social Interactions: Sales Impacts of Observational Learning vs. Word-of-mouth |
Cognitive, Affective, and Behavioral Reactions of Consumers to Online Word-of-Mouth |
Why Consumers Voluntarily Provide Service Feedbacks Online |
Most Emailed News: Viral Characteristics of Text-based Online Content |
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| TB05 : New Product Diffusion-Applications -- Thursday Jun 12, 15:00 - 16:30 |
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The Takeoff of Green Technologies: An Historical Analysis of Timing and Affecting Factors |
Revisiting the Product Life Cycle Concept: Lessons from Diffusion Research |
Time-Varying Marketing Mix and Entry-Timing Analysis: The Us Automotive Market Over Three Decades |
Users as Co-Creators |
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| TB06 : Entertainment Demand -- Thursday Jun 12, 15:00 - 16:30 |
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Spatial and Temporal Effects of a Performance Schedule on Event Ticket Sales |
The Impact of New Attractions on Theme Park Attendance |
Modeling the Impact of Advertising on Event Ticket Sales |
Network Externality and Consumer Evaluation of New Products: Evidence from Online Gaming Industry |
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| TC05 : New Product Diffusion-Cross Country Studies -- Thursday Jun 12, 16:45 - 18:15 |
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Adoption of Value-Added M-Services: A Cross-National Investigation |
The Demand for Size: An International Study on Optimal Product Attributes |
Catch-Up, Leapfrogging, and Globalization: Dynamics of New Product Adoption Across Nations |
The Diffusion of Freewares |
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| TC06 : Movie Marketing -- Thursday Jun 12, 16:45 - 18:15 |
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Sources and Implications of Stardom: A Study of Star Power in the Motion Picture Industry |
Timing of New Products Introduction into Foreign Markets: An Empirical Analysis of Hollywood Movies |
Diffusion-based Modeling of Movie Type Success: An Evolutionary Perspective |
Adapting to Succeed: Leveraging the Brand Equity of Bestsellers to Succeed at the Box Office |
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| FA05 : Managing New Product Introductions -- Friday Jun 13, 08:30 - 10:00 |
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Why, When and How Prices Land: Empirical Evidence from the Video Game Industry |
New Product Introduction Strategies of Asymmetric Competitors |
Key Success Factors in 3G Services Adoption: A Cross-Cultural Consumer Perspective |
How Should Companies Price New Products When Customers are Unsure about Their Willingness to Pay? |
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| FA06 : Word-of-Mouth in Movie Marketing -- Friday Jun 13, 08:30 - 10:00 |
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How the Interplay Between Advertising, Media Coverage and Word of Mouth Affect supply and Demand of Motion Pictures? |
A New Approach to Measure the Valence of WOM |
Marketing Activity, Blogging and Sales |
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| FB04 : Network Effects and Social Influence -- Friday Jun 13, 10:30 - 12:00 |
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Identify the Influentials and Imitators in Fashion Contagion Using Scanner Data |
Social Communication and Durable Goods Pricing |
The Effects of Social Networks on Value Perceptions |
A Social Network Analysis of Customer-Level Revenue Distribution |
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| FB05 : New Product Forecasting -- Friday Jun 13, 10:30 - 12:00 |
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Pre-Launch Forecasting of Sales and Product Evolution |
Roadmapping 3G Mobile TV: Scenario Planning Through Repeated Cross Impact Handling |
The Exploration of Systematic Change in Bass Model Parameters Using Hierarchical Bayes Modeling |
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| FB06 : DVD and Entertainment Media Marketing -- Friday Jun 13, 10:30 - 12:00 |
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Diffusion of Media Products |
The Impact of Advertising and Promotion on Customer Spending in the Media Download Industry |
Competition between a Multichannel Retailer and an Online Retailer in the DVD Rental Market |
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| FC04 : Social Networks and Market Efficiency -- Friday Jun 13, 13:30 - 15:00 |
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Factors Affect Purchase Intent and Actual Purchase in Japanese Digital Music Player Market |
When Word-of-mouth Marketing Works: An Agent-Based Simulation Approach |
An Investigation of the Antecedents of Online Word of Mouth: Roles of Product Attributes, Satisfaction and Expert Opinions |
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| FC05 : Emerging Issues in Software and Technology Markets -- Friday Jun 13, 13:30 - 15:00 |
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The Performance Impact of Technology Outsourcing |
Enterprise Software as a Service |
Pricing Strategies for Hybrid Innovations |
Is Proprietary Software Under Threat: An Investigation Into the Adoption of Open Source Software |
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| SB02 : Words Matter: Investigating the Antecedents and Impacts of Word-of-Mouth Communication -- Saturday Jun 14, 10:30 - 12:00 |
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The Effects of Social Relationship and Regulatory Focus on Word-of-mouth |
The Impact of Metaperception on Incentivized Referrals |
The Impact of Word-of-mouth Communication on Attribute Evaluati |
The Impact of Positive Word-of-mouth Communication on Post-purchase Attitude |
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| SB05 : Commercializing Innovations and Launching New Products -- Saturday Jun 14, 10:30 - 12:00 |
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Alternate Routes to Commercialization of Innovations: Spinoffs Versus Management Buyouts |
Decomposing the Incremental Share of New Product Introductions |
Balancing the Goods-Services Mix: The Role of Complementary Capabilities in Technology Assimila |
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| SC05 : New Product Development-Product Design -- Saturday Jun 14, 13:30 - 15:00 |
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Managing New Product Preannouncements: Who, What & Where? |
The Lives of Durable Goods |
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| SD05 : The Role of Network Externalities in Diffusion -- Saturday Jun 14, 15:30 - 17:00 |
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Replacing Household Durables: Does Consumer Innovativeness Matter? |
A Consumer-based Social Interaction Model for Diffusion of Innovations |
Digital Divide from the Perspective of Bass Model |
The Network Value of a Customer |