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The Bass Model New-Product Forecasting Research Database Professor Frank M. Bass Bass Doctoral Tree About Bass's Basement

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New-Product Forecasting Research with Focus on Diffusion Modeling

Chronological Index

New-Product Forecasting Research Empirical-Cases Indices

Cases by Product Category

Cases by Data Source

Generational Product Cases

©2008
Bass's Basement
Research Institute

Andrew Ainslie

Home Page:	http://www.anderson.ucla.edu/
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Most Recent NPF Publication:	2005
First NPF Publication:	2002
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NPF Publication Count:	2.00
Adjusted Count:	0.67
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NPF Publications:	Ainslie, Andrew, Xavier Dreze, Fred S. Zufryden. 2005. Modeling movie life cycles and market share. Marketing Science 24 (3) 508-517.
	Talukdar, Debabrata, K. Sudhir, Andrew Ainslie. 2002. Investigating new product diffusion across products and countries. Marketing Science 21 (1) 97–114.
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NPF Subjects:	entertainment industry
	hierarchical Bayes model
	motion pictures
	multinational
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Empirical Cases:	Empirical cases not yet indexed

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