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John R. Hauser
| Home Page: |
http://web.mit.edu/ |
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| Most Recent NPF Publication: |
2006 |
| First NPF Publication: |
1977 |
| ___________ |
| NPF Publication Count: |
11.00 |
| Adjusted Count: |
5.17 |
| ___________ |
| NPF Publications: |
Hauser, John R., Gerard J. Tellis, Abbie Griffin. 2006. Research on innovation: a review and agenda for marketing science. Marketing Science 25 (6) 687-717. |
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Hauser, John R. 2005. Note on life cycle diffusion models. Course Notes. |
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Dahan, Ely, John R. Hauser. 2003. Product management: new product development and launching. In Handbook of Marketing, Barton Weitz and Robin Wensley, Eds, Sage Press. |
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Dahan, Ely, John R. Hauser. 2002. The virtual customer. Journal of Product Innovation Management 19 (5) 332-354. |
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Urban, Glen L., John R. Hauser, William J. Qualls, Bruce D. Weinberg, Jonathan D. Bohlmann, Roberta A. Chicos. 1997. Information acceleration: validation and lessons from the field. Journal of Marketing Research 34 143–153. |
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Urban, Glen L., Bruce D. Weinberg, John R. Hauser. 1996. Premarket forecasting of really-new products. Journal of Marketing 60 47–60. |
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Urban, Glen L., John R. Hauser, John H. Roberts. 1990. Prelaunch forecasting of new automobiles: models and implementation. Management Science 36, 4 401-421. |
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Hauser, John R., Steven P. Gaskin. 1984. Application of the Defender consumer model. Marketing Science 3, 4 327-351. |
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Hauser, John R., Kenneth J. Wisniewski. 1982. Dynamic analysis of consumer response to marketing strategies. Management Science 28, 5 455-486. |
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Hauser, John R., Kenneth J. Wisniewski. 1982. Application predictive test, and strategy implications of a dynamic model of consumer response. Marketing Science 1, 2 143-179. |
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Hauser, John R., Glen L. Urban. 1977. A normative methodology for modeling consumer response to innovation. Operations Research 25, 4 579-619. |
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| NPF Subjects: |
automobile market |
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diffusionn rate change with time |
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forecasting, prelaunch |
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innovators, imitators, laggards, etc. |
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network effects |
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product management |
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| Empirical Cases: |
None |
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