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New-Product Forecasting Research with Focus on Diffusion Modeling

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Anant Balakrishnan

Home Page:

http://acsprod.mccombs.utexas.edu/
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Most Recent NPF Publication: 2006
First NPF Publication: 2006
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NPF Publication Count: 1.00
Adjusted Count: 0.33
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NPF Publications:

Shaikh, Nazrul I., Arvind Rangaswamy, Anant Balakrishnan. 2006. Modeling the diffusion of innovations using small-world networks. Working Paper. Penn State University.
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NPF Subjects:

word of mouth, social contagion and social networks
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Empirical Cases: Empirical cases not yet indexed

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