Siva K. Balasubramanian

Home Page:	http://www.cba.siu.edu/
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Most Recent NPF Publication:	2008
First NPF Publication:	1987
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NPF Publication Count:	5.00
Adjusted Count:	2.17
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NPF Publications:	SriramachandraMurthy, Rajendran, Siva K. Balasubramanian, Monica Hodis. 2008. Is proprietary software under threat: an investigation into the adoption of open source software. Conference Presentation, 2008 INFORMS Marketing Science Conference.
	Ratchford, Brian T., Siva K. Balasubramanian, Wagner A. Kamakura. 2000. Diffusion models with replacement and multiple purchases. In New-Product Diffusion Models, Vijay Mahajan, Eitan Muller and Jerry Wind (Editors), Sage Press.
	Steffens, Paul R., Siva K. Balasubramanian. 1998. A study of the time varying mean replacement age of consumer durables. ” Working Paper. Marketing Science Conference, 10-13 July, 1998, Fontainbleau, France.
	Kamakura, Wagner A., Siva K. Balasubramanian. 1988. Long-term view of the diffusion of durables. International Journal of Research in Marketing 5 1–13.
	Kamakura, Wagner A., Siva K. Balasubramanian. 1987. Long-Term forecasting with innovation diffusion models: the impact of replacement purchases. Journal of Forecasting 6 1–19.
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NPF Subjects:	durable products
	repeat, replacement and multiple purchases
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Empirical Cases:	Empirical cases not yet indexed

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