Home
Login
Register

Web Bass Model Forecaster

New Excel Version Coming Soon

The Bass Model New-Product Forecasting Research Database Professor Frank M. Bass Bass Doctoral Tree About Bass's Basement

Next Author

New-Product Forecasting Research with Focus on Diffusion Modeling

Chronological Index

New-Product Forecasting Research Empirical-Cases Indices

Cases by Product Category

Cases by Data Source

Generational Product Cases

©2008
Bass's Basement
Research Institute

Sridhar Balasubramanian

Home Page:	http://public.kenan-flagler.unc.edu/
___________
Most Recent NPF Publication:	2004
First NPF Publication:	1997
___________
NPF Publication Count:	2.00
Adjusted Count:	0.58
___________
NPF Publications:	Wu, Yuhong, Sridhar Balasubramanian, Vijay Mahajan. 2004. When is a preannounced new product likely to be delayed? Journal of Marketing 68 101-113.
	Putsis, Jr., William P., Sridhar Balasubramanian, Edward Kaplan, Subrata K. Sen. 1997. Mixing behavior in cross-country diffusion. Marketing Science 16 (4) 354–369.
___________
NPF Subjects:	multinational diffusion
___________
Empirical Cases:	Empirical cases not yet indexed

Ask or answer a question, provide enlightenment or start a discussion. To Note anonymously, select your Handle from the dropdown on the right.

Home > NPF > A > A 115