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New-Product Forecasting Research with Focus on Diffusion Modeling

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Kamini Banga

Home Page:

http://www.informit.com/
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Most Recent NPF Publication: 2006
First NPF Publication: 2006
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NPF Publication Count: 1.00
Adjusted Count: 0.50
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NPF Publications:

Mahajan, Vijay, Kamini Banga. 2006. The 86% solution: how to succeed in the biggest marketing opportunity of the next 50 years. Working Paper. Philadelphia: Wharton School Publishing.
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Subjects:not yet indexed
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Empirical Cases: Empirical cases not yet indexed

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