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Bass's Basement
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Frank M. Bass
| Home Page: |
http://www.frankmbass.org/ |
| ___________ |
| Most Recent NPF Publication: |
2008 |
| First NPF Publication: |
1963 |
| ___________ |
| NPF Publication Count: |
24.00 |
| Adjusted Count: |
13.25 |
| ___________ |
| NPF Publications: |
Kim, Taesun, Frank M. Bass, Portia Isaacson Bass. 2008. The exploration of systematic change in Bass model parameters using hierarchical Bayes modeling. Conference Presentation, 2008 INFORMS Marketing Science Conference. |
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Jiang, Zhengrui, Frank M. Bass, Portia Isaacson Bass. 2006. The virtual Bass model and the left-hand truncation bias in diffusion of innovation studies. International Journal of Research in Marketing 23 (1) 93-106. |
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Bass, Frank M. 2004. Comments on "A new product growth for model consumer durables." Management Science 50, 12 1833-1840. |
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Bass, Portia Isaacson, Frank M. Bass. 2004. IT waves: two completed generational diffusion models. Working Paper. |
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Bass, Frank M., K. Gordon, T. L. Ferguson, M. L. Githens. 2001. DIRECTV: forecasting diffusion of a new technology prior to product launch. Interfaces 31 82–93. |
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Bass, Portia Isaacson, Frank M. Bass. 2001. Diffusion of technology generations: a model of adoption and repeat sales. Working Paper. |
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Bass, Frank M., Dipak C. Jain, Trichy V. Krishnan. 2000. Modeling the marketing influence in new product diffusion. In New-Product Diffusion Models. V. Mahajan, E. Muller, & Y. Wind (Eds.) London: Kluwer Academic Publishers. |
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Krishnan, Trichy V., Frank M. Bass, V. Kumar. 2000. Impact of a late entrant on the diffusion of a new product/service. Journal of Marketing Research 37 (2) 269–278. |
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Krishnan, Trichy V., Frank M. Bass, Dipak C. Jain. 1999. Optimal pricing strategy for new products. Management Science 45 (12) 1650–1663. |
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Mahajan, Vijay, Eitan Muller, Frank M. Bass. 1995. Diffusion of new products: empirical generalizations and managerial uses. Marketing Science 14 (2) 79-88. |
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Bass, Frank M., Trichy V. Krishnan, Dipak C. Jain. 1994. Why the Bass model fits without decision variables. Marketing Science 13(3) 203–223. |
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Mahajan, Vijay, Eitan Muller, Frank M. Bass. 1993. New-product diffusion models. In Handbook in operations research and management science: Chapter 8. Marketing, vol. 5. Amsterdam, Netherlands: North Holland. |
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Padmanabhan, V., Frank M. Bass. 1993. Optimal pricing of successive generations of product advances. International Journal of Research in Marketing 10 185–207. |
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Norton, John A., Frank M. Bass. 1992. Evolution of technological generations: the law of capture. Sloan Management Review 33 (2) 66–77. |
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Mahajan, Vijay, Eitan Muller, Frank M. Bass. 1990. New product diffusion models in marketing: a review and directions for research. Journal of Marketing 54 1–26. |
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Jamieson, Linda F., Frank M. Bass. 1989. Adjusting stated intention measures to predict trial purchase of new products: a comparison of models and methods. Journal of Marketing Research 26.3 (1989) 336-345. |
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Norton, John A., Frank M. Bass. 1987. A diffusion theory model of adoption and substitution for successive generations of high-technology products. Management Science 33 (9) 1069–1086. |
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Bass, Frank M. 1986. The adoption of a marketing model: comments and observations. In Innovation Diffusion Models of New Product Acceptance, Vijay Mahajan and Yoram Wind, eds., Cambridge, MA: Ballinger Publishing Company. |
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Rao, Ram C., Frank M. Bass. 1985. Competition, strategy, and price dynamics: a theoretical and empirical investigation. Journal of Marketing Research 22 (August) 283-296. |
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Bass, Frank M., Alain V. Bultez. 1982. A note on optimal strategic pricing of technological innovations. Marketing Science 1 371–378. |
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Bass, Frank M. 1980. The relationship between diffusion rates, experience curves, and demand elasticities for consumer durable technological innovations. Journal of Business 53 51–67. |
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Bass, Frank M. 1969. A new product growth model for consumer durables. Management Science 15 215–227. |
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Bass, Frank M. 1967. A new product growth model for consumer durables. Working Paper. |
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Bass, Frank M. 1963. A dynamic model of market share and sales behavior. ” Conference Proceedings, Winter Conference American Marketing Association 1963, Chicago, IL. |
| ___________ |
| NPF Subjects: |
advertising |
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analogy, forecasting by |
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application of diffusion model |
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Bass model |
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bias, left hand truncation |
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competition, alliances, firm entry and product launch timing |
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consumer durables |
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decision variables |
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diffusion models -- perspective, tutorial, comparison and review |
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estimation |
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experience curve |
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generalized Bass model |
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hazard models |
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information technology |
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marketing mix |
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multiproduct, intercategory, generational and contingent diffusion and substitution |
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Norton Bass model |
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price |
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purchase intentions |
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repeat, replacement and multiple purchases |
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| Empirical Cases: |
Air Conditioners, Room | USA Annual Unit Sales | Statistical Abstract of the United States |
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Answering Machines | USA Annual Unit Sales | Statistical Abstract of the United States |
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Bed Coverings, Electric | USA Annual Unit Sales | Statistical Abstract of the United States |
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Clothes Dryers | USA Annual Unit Sales | Statistical Abstract of the United States |
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Coffeemakers, Automatic | USA Annual Unit Sales | Statistical Abstract of the United States |
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Freezers | USA Annual Unit Sales | Statistical Abstract of the United States |
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IBM General Purpose Computers | USA Annual Systems in Use | Phister, Jr., Montgomery. 1979. Data Processing Technology and Economics, 2nd Edition. |
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IBM Mainframes | USA Annual Systems in Use | Mahajan Muller 1996 |
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Lawn Mowers | USA Annual Unit Sales | Statistical Abstract of the United States |
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Refrigerators | USA Annual Unit Sales | Statistical Abstract of the United States |
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Steam Irons | USA Annual Unit Sales | Statistical Abstract of the United States |
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Televisions, BW | USA Annual Unit Sales | Statistical Abstract of the United States |
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Televisions, Color | USA Annual Unit Sales | Statistical Abstract of the United States |
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Tetracycline | Four Illinois Cities Monthly Adopters by Physicians | Coleman Menzel Katz 1962 |
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