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New-Product Forecasting Research with Focus on Diffusion Modeling

Home Page:	http://www.utica.edu/
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Most Recent NPF Publication:	1995
First NPF Publication:	1995
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NPF Publication Count:	1.00
Adjusted Count:	0.33
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NPF Publications:	Basu, Amiya K., Atasi Basu, Rajeev Batra. 1995. Modeling the response pattern to direct marketing campaigns. Journal of Marketing Research 32.2 (1995) 204-212.
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NPF Subjects:	direct marketing
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Empirical Cases:	None

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