A. C. Bemmaor

Home Page:	http://www45.essec.edu/
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Most Recent NPF Publication:	2002
First NPF Publication:	1994
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NPF Publication Count:	2.00
Adjusted Count:	1.50
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NPF Publications:	Bemmaor, A. C., Jonathan A. Lee. 2002. The impact of heterogeneity and ill-conditioning on diffusion model parameter estimates. Marketing Science 21 209–220.
	Bemmaor, A. C. 1994. Modeling the diffusion of new durable goods: word-of-mouth effect versus consumer heterogeneity. ” In Research Traditions in Marketing, ed. Gilles Laurent, Gary L. Lilien, and Bernard Pras, Boston: Kluwer.
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NPF Subjects:	heterogeneity
	word of mouth, social contagion and social networks
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Empirical Cases:	Tetracycline \| Four Illinois Cities Monthly Adopters by Physicians \| Van den Bulte Lilien 1997

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