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New-Product Forecasting Research with Focus on Diffusion Modeling

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Richard A. Bettis

Home Page:

http://www.kenan-flagler.unc.edu/
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Most Recent NPF Publication: 1988
First NPF Publication: 1988
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NPF Publication Count: 1.00
Adjusted Count: 0.33
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NPF Publications:

Mahajan, Vijay, Subhash Sharma, Richard A. Bettis. 1988. The adoption of the M-Form organizational structure: a test of imitation hypothesis. Management Science 34 (October) 1188-1201.
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NPF Subjects:

organizations, adoption by
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Empirical Cases: None

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