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New-Product Forecasting Research with Focus on Diffusion Modeling

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Sushil Bikhchandani

Home Page:

http://www.anderson.ucla.edu/
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Most Recent NPF Publication: 1992
First NPF Publication: 1992
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NPF Publication Count: 1.00
Adjusted Count: 0.33
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NPF Publications:

Bikhchandani, Sushil, David Hirshleifer, Ivo Welch. 1992. A theory of fads, fashion, custom and cultural change as information cascades. Journal of Political Economy 100 (5) 992–1026.
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NPF Subjects:

information cascades
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Empirical Cases: None

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