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New-Product Forecasting Research with Focus on Diffusion Modeling

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Robert Blattberg

Home Page:

http://www.kellogg.northwestern.edu/
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Most Recent NPF Publication: 1978
First NPF Publication: 1978
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NPF Publication Count: 1.00
Adjusted Count: 0.50
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NPF Publications:

Blattberg, Robert, John Golanty. 1978. Tracker: an early test market forecasting and diagnostic model for new product planning. Journal of Marketing Research 15 (2) 192–202.
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Subjects:not yet indexed
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Empirical Cases: None

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