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New-Product Forecasting Research with Focus on Diffusion Modeling

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Fred Boker

Home Page:

http://www.statoek.wiso.uni-goettingen.de/
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Most Recent NPF Publication: 1987
First NPF Publication: 1987
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NPF Publication Count: 1.00
Adjusted Count: 1.00
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NPF Publications:

Boker, Fred. 1987. A stochastic first-purchase diffusion model: a counting approach. Journal of Marketing Research 24 (February) 64-73.
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Subjects:not yet indexed
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Empirical Cases: None

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