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New-Product Forecasting Research with Focus on Diffusion Modeling

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J. Josko Brakus

Home Page:

http://www.simon.rochester.edu/
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Most Recent NPF Publication: 2007
First NPF Publication: 2007
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NPF Publication Count: 1.00
Adjusted Count: 0.33
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NPF Publications:

Herzenstein, Michal, Steven S. Posavac, J. Josko Brakus. 2007. Adoption of new and really new products: the effects of self-regulation systems and risk salience. Journal of Marketing Research 44 251-260.
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NPF Subjects:

exclude?
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Empirical Cases: Empirical cases not yet indexed

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