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New-Product Forecasting Research with Focus on Diffusion Modeling

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Eileen Bridges

Home Page:

http://business.academickeys.com/
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Most Recent NPF Publication: 1999
First NPF Publication: 1999
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NPF Publication Count: 1.00
Adjusted Count: 0.33
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NPF Publications:

Kim, Namwoon, Eileen Bridges, Rajendra K. Srivastava. 1999. A simultaneous model for innovative product category sales diffusion and competitive dynamics. International Journal of Research in Marketing 16 (2) 95-111.
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NPF Subjects:

competition, alliances, firm entry and product launch timing
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Empirical Cases: Empirical cases not yet indexed

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