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New-Product Forecasting Research with Focus on Diffusion Modeling

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R. J. Brodie

Home Page:

http://www.auckland.ac.nz/
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Most Recent NPF Publication: 1987
First NPF Publication: 1987
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NPF Publication Count: 1.00
Adjusted Count: 0.33
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NPF Publications:

Armstrong, J. S., R. J. Brodie, S. H. McIntyre. 1987. Forecasting methods for marketing – review of empirical research. International Journal of Forecasting 3 355–376.
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NPF Subjects:

purchase intentions
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Empirical Cases: None

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