Bart J. Bronnenberg
| Home Page: |
http://www.anderson.ucla.edu/ |
| ___________ |
| Most Recent NPF Publication: |
2007 |
| First NPF Publication: |
2000 |
| ___________ |
| NPF Publication Count: |
5.00 |
| Adjusted Count: |
2.00 |
| ___________ |
| NPF Publications: |
Albuquerque, Paulo, Bart J. Bronnenberg, Charles J. Corbett. 2007. A spatiotemporal analysis of the global diffusion of ISO 9000 and ISO 14000 certification. Management Science 53 (3) 451-468. |
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Bronnenberg, Bart J., Carl F. Mela. 2004. Market rollout and retailer adoption for new brands. Marketing Science 23(4) 500–518. |
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Prasad, Ashutosh, Bart J. Bronnenberg, Vijay Mahajan. 2004. Product entry timing in dual distribution channels: the case of the movie industry. Review of Marketing Science 2(1) 1-18. |
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Bronnenberg, Bart J., Vijay Mahajan. 2001. Unobserved retailer behavior in multimarket data: joint spatial dependence in market shares and promotional. Marketing Science 20 (3) 284-299. |
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Bronnenberg, Bart J., Vijay Mahajan, Wilfried R. Vanhonacker. 2000. The emergence of market structure in new repeat-purchase categories: the interplay of market share and retail distribution. Journal of Marketing Research 37 (1) 16-31. |
| ___________ |
| NPF Subjects: |
competition, alliances, firm entry and product launch timing |
|
distribution channels |
|
durable products |
|
motion pictures |
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network effects |
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promotion |
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repeat, replacement and multiple purchases |
|
spatial diffusion |
| ___________ |
| Empirical Cases: |
None |
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