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New-Product Forecasting Research with Focus on Diffusion Modeling

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Generational Product Cases

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Louis P. Bucklin

Home Page:

http://groups.haas.berkeley.edu/
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Most Recent NPF Publication: 1993
First NPF Publication: 1993
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NPF Publication Count: 1.00
Adjusted Count: 0.50
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NPF Publications:

Bucklin, Louis P., Sanjit Sengupta. 1993. The co-diffusion of complementary innovations: supermarket scanners and UPC symbols. Journal of Product Innovation Management 10 148–160.
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NPF Subjects:

multiproduct, intercategory, generational and contingent diffusion and substitution
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Empirical Cases: None

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