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Burt, Ronald S. 1987. Social contagion and innovation: cohesion versus structural equivalence. American Journal of Sociology 92 1287-1335.
Burt, Ronald S. 1986. Social contagion and innovation. Working Paper. Columbia University, New York.
Burt, Ronald S. 1980. Innovation as a structural interest: rethinking the impact of network position on innovation adoption. Social Networks 2.4 (1980) 327-355.
Lin, Nan, Ronald S. Burt. 1975. Differential effects of information channels in the process of innovation diffusion. Social Forces 54 256-274.
Burt, Ronald S. 1973. The differential impact of social integration on participation in the diffusion of innovations. Social Science Research 2.2 (1973) 125-144.
word of mouth, social contagion and social networks
Tetracycline | Four Illinois Cities Monthly Adopters by Physicians | Technical Report no. TR3, The Medical Innovation Network Data. Columbia University's Center for the Social Sciences.
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