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The Bass Model New-Product Forecasting Research Database Professor Frank M. Bass Bass Doctoral Tree About Bass's Basement

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New-Product Forecasting Research with Focus on Diffusion Modeling

Chronological Index

New-Product Forecasting Research Empirical-Cases Indices

Cases by Product Category

Cases by Data Source

Generational Product Cases

©2008
Bass's Basement
Research Institute

Murali Chandrashekaran

Home Page:	http://www2.agsm.edu.au/
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Most Recent NPF Publication:	1995
First NPF Publication:	1992
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NPF Publication Count:	2.00
Adjusted Count:	1.00
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NPF Publications:	Chandrashekaran, Murali, Rajiv K. Sinha. 1995. Isolating the determinants of innovativeness: a split population tobit (SPOT) duration model of timing and volume of first and repeat purchase. Journal of Marketing Research 32 (4) 444-456.
	Sinha, Rajiv K., Murali Chandrashekaran. 1992. A split hazard model for analyzing the diffusion of innovations. Journal of Marketing Research 29 (1) 116-127.
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NPF Subjects:	hazard models
	repeat, replacement and multiple purchases
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Empirical Cases:	None

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