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New-Product Forecasting Research with Focus on Diffusion Modeling

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Joseph Cherian

Home Page: No homepage found
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Most Recent NPF Publication: 1985
First NPF Publication: 1985
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NPF Publication Count: 1.00
Adjusted Count: 0.25
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NPF Publications:

Srivastava, Rajendra K., Vijay Mahajan, Sridhar N. Ramaswami, Joseph Cherian. 1985. A multi-attribute diffusion model for forecasting the adoption of investment alternatives for consumers. Technological Forecasting and Social Change 28 (December) 325-333.
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NPF Subjects:

financial innovations
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Empirical Cases: None

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