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Pradeep K. Chintagunta
| Home Page: |
http://gsbportal.chicagogsb.edu/ |
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| Most Recent NPF Publication: |
2008 |
| First NPF Publication: |
1998 |
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| NPF Publication Count: |
9.00 |
| Adjusted Count: |
3.75 |
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| NPF Publications: |
Lee, Jonathan A., Pradeep K. Chintagunta, Jeanie Han, C. Whan Park. 2008. Inferring initial penetration with attitudinal tracking: a study of opening weekend Box office. Conference Presentation, 2008 INFORMS Marketing Science Conference. |
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Venkataraman, Sriram, Pradeep K. Chintagunta. 2008. Investigating the role of local market and exhibitor characteristics on box-office performance. Conference Presentation, 2008 INFORMS Marketing Science Conference. |
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Narayanan, Sridhar, Puneet Manchanda, Pradeep K. Chintagunta. 2005. Temporal differences in the role of marketing communication in new product categories. Journal of Marketing Research 42 278-290. |
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Desiraju, Ramarao, Harikesh Nair, Pradeep K. Chintagunta. 2004. Diffusion of new pharmaceutical drugs in developing and developed nations. International Journal of Research in Marketing 21 341–357. |
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Nair, Harikesh, Pradeep K. Chintagunta, Jean Pierre Dube. 2004. Empirical analysis of indirect network effects in the market for personal digital assistants. Quantitative Marketing and Economics 2(1) 23–35. |
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Neelamegham, Ramya, Pradeep K. Chintagunta. 2004. Modeling and forecasting the sales of technology products. Quantitative Marketing and Economics 2 195-232. |
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Song, Inseong, Pradeep K. Chintagunta. 2003. A micromodel of new product adoption with heterogeneous and forward looking consumers: application to the digital camera category. Quantitative Marketing and Economics 1 371–407. |
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Neelamegham, Ramya, Pradeep K. Chintagunta. 1999. A Bayesian model to forecast new product performance in domestic and international markets. Marketing Science 18 (2) 115–36. |
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Chintagunta, Pradeep K., Sudeep Haldar. 1998. Investigating purchase timing behavior in two related product categories. Journal of Marketing Research 35.1 (1998) 43-53. |
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| NPF Subjects: |
choice models |
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heterogeneity |
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hierarchical Bayes model |
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motion pictures |
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multinational |
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multinational diffusion |
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multiproduct, intercategory, generational and contingent diffusion and substitution |
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network effects |
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pharmaceuticals |
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price |
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| Empirical Cases: |
None |
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