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New-Product Forecasting Research with Focus on Diffusion Modeling

Home Page:	http://www45.essec.edu/
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Most Recent NPF Publication:	1986
First NPF Publication:	1986
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NPF Publication Count:	1.00
Adjusted Count:	0.50
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NPF Publications:	Choffray, Jean Marie, Gary L. Lilien. 1986. A decision support system for evaluating sales prospects and launch strategies for new products. Industrial Marketing Management 15.1 (1986) 75-85.
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NPF Subjects:	decision support system
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Empirical Cases:	None

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