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Dahan, Ely, John R. Hauser. 2003. Product management: new product development and launching. In Handbook of Marketing, Barton Weitz and Robin Wensley, Eds, Sage Press.
Dahan, Ely, John R. Hauser. 2002. The virtual customer. Journal of Product Innovation Management 19 (5) 332-354.
product management
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