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Dalal, S. R., Samaradasa Weerahandi. 1995. Estimation of innovation diffusion models with application to a consumer durable. Marketing Letters 6, 2 123-136.
Weerahandi, Samaradasa, S. R. Dalal. 1992. A choice-based approach to the diffusion of a service: forecasting fax penetration by market segments. Marketing Science 11 (1) 39-53.
choice models
estimation
purchase incentives
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