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New-Product Forecasting Research with Focus on Diffusion Modeling

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S. R. Dalal


Home Page: No homepage found
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Most Recent NPF Publication: 1995
First NPF Publication: 1992
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NPF Publication Count: 2.00
Adjusted Count: 1.00
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NPF Publications:

Dalal, S. R., Samaradasa Weerahandi. 1995. Estimation of innovation diffusion models with application to a consumer durable. Marketing Letters 6, 2 123-136.

Weerahandi, Samaradasa, S. R. Dalal. 1992. A choice-based approach to the diffusion of a service: forecasting fax penetration by market segments. Marketing Science 11 (1) 39-53.

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NPF Subjects:

choice models

estimation

purchase incentives

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Empirical Cases: None



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