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New-Product Forecasting Research with Focus on Diffusion Modeling

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Rebecca L. Davis

Home Page:
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Most Recent NPF Publication: 1999
First NPF Publication: 1999
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NPF Publication Count: 1.00
Adjusted Count: 0.50
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NPF Publications:

Valente, Thomas W., Rebecca L. Davis. 1999. Accelerating the diffusion of innovations using opinion leaders. Annals of the American Academy of Political and Social Science 566, 1 55-67.
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Subjects:not yet indexed
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Empirical Cases: Empirical cases not yet indexed

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