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New-Product Forecasting Research with Focus on Diffusion Modeling

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Marion Debruyne

Home Page:

http://www.vlerick.be/
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Most Recent NPF Publication: 2005
First NPF Publication: 2005
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NPF Publication Count: 1.00
Adjusted Count: 0.50
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NPF Publications:

Debruyne, Marion, David J. Reibstein. 2005. Competitor see, competitor do: incumbent entry in new market niches. Marketing Science 24 (1) 55-66.
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NPF Subjects:

competition, alliances, firm entry and product launch timing
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Empirical Cases: Empirical cases not yet indexed

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