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New-Product Forecasting Research with Focus on Diffusion Modeling

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Marnik G. Dekimpe


Home Page:

http://ideas.repec.org/

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Most Recent NPF Publication: 2008
First NPF Publication: 1998
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NPF Publication Count: 6.00
Adjusted Count: 1.92
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NPF Publications:

Van Oest, Rutger D., Marnik G. Dekimpe, Harald J. Van Heerde. 2008. The impact of new attractions on theme park attendance. Conference Presentation, 2008 INFORMS Marketing Science Conference.

Deleersnyder, Barbara, Marnik G. Dekimpe, Miklos Sarvary, Philip M. Parker. 2004. Weathering tight economic cycles: the sales evolution of consumer durables over the business cycle. Quantitative Marketing and Economics 4 347–383.

Dekimpe, Marnik G., Philip M. Parker, Miklos Sarvary. 2000. Multimarket and global diffusion. In New-Product Diffusion Models. Vijay Mahajan, Eitan Muller, and Yoram Wind, Eds. New York: Kluwer Academic Publisher.

Dekimpe, Marnik G., Philip M. Parker, Miklos Sarvary. 2000. Global diffusion of technological innovations: a coupled-hazard approach. Journal of Marketing Research 37 (1) 47-59.

Dekimpe, Marnik G., Philip M. Parker, Miklos Sarvary. 2000. Globalization: modeling technology adoption timing across countries. Technological Forecasting and Social Change 63 25-42.

Dekimpe, Marnik G., Philip M. Parker, Miklos Sarvary. 1998. Staged estimation of international diffusion models: an application to global cellular telephone adoption. Technological Forecasting and Social Change 57 105-132.

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NPF Subjects:

business cycles

consumer durables

coupled hazard model

cycles, business

multinational diffusion

time series

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Empirical Cases:

Clothes Dryers | USA Annual Unit Sales | Statistical Abstract of the United States

Clothes Washers | USA Annual Unit Sales | Statistical Abstract of the United States

Freezers | USA Annual Unit Sales | Statistical Abstract of the United States

Refrigerators | USA Annual Unit Sales | Statistical Abstract of the United States



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