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New-Product Forecasting Research with Focus on Diffusion Modeling

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Sebastiano A. Delre


Home Page:

http://www.rug.nl/

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Most Recent NPF Publication: 2007
First NPF Publication: 2007
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NPF Publication Count: 2.00
Adjusted Count: 0.58
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NPF Publications:

Delre, Sebastiano A., Wander Jager, Marco A. Janssen. 2007. Diffusion dynamics in small-world networks with heterogeneous consumers. Computational and Mathematical Organization Theory 13, 2 185-202.

Delre, Sebastiano A., Wander Jager, T.H.A. Bijmolt, Marco A. Janssen. 2007. Targeting and timing promotional activities: an agent-based model for the takeoff of new products. Journal of Business Research 60 826-835.

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Empirical Cases: Empirical cases not yet indexed



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