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New-Product Forecasting Research with Focus on Diffusion Modeling

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Nicholas A. Derzko

Home Page: No homepage found
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Most Recent NPF Publication: 1988
First NPF Publication: 1988
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NPF Publication Count: 1.00
Adjusted Count: 0.50
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NPF Publications:

Tanny, Stephen M., Nicholas A. Derzko. 1988. Innovators and imitators in innovation diffusion modeling. Journal of Forecasting 7 (4) 225-234.
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NPF Subjects:

logistic curve
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Empirical Cases:

Air Conditioners, Room | USA Annual Unit Sales | Mahajan Wind 1986

Televisions, Color | USA Annual Unit Sales | Heeler and Hustad (1980)

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