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The Bass Model New-Product Forecasting Research Database Professor Frank M. Bass Bass Doctoral Tree About Bass's Basement

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New-Product Forecasting Research with Focus on Diffusion Modeling

Chronological Index

New-Product Forecasting Research Empirical-Cases Indices

Cases by Product Category

Cases by Data Source

Generational Product Cases

©2008
Bass's Basement
Research Institute

Ramarao Desiraju

Home Page:	http://www.bus.ucf.edu/
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Most Recent NPF Publication:	2008
First NPF Publication:	2004
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NPF Publication Count:	2.00
Adjusted Count:	0.67
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NPF Publications:	Tran, Thanh, Ramarao Desiraju, Axel Stock. 2008. New product introduction strategies of asymmetric competitors. Conference Presentation, 2008 INFORMS Marketing Science Conference.
	Desiraju, Ramarao, Harikesh Nair, Pradeep K. Chintagunta. 2004. Diffusion of new pharmaceutical drugs in developing and developed nations. International Journal of Research in Marketing 21 341–357.
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NPF Subjects:	hierarchical Bayes model
	multinational diffusion
	pharmaceuticals
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Empirical Cases:	Empirical cases not yet indexed

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