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New-Product Forecasting Research with Focus on Diffusion Modeling

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Joe A. Dodson, Jr.

Home Page: No homepage found
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Most Recent NPF Publication: 1978
First NPF Publication: 1978
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NPF Publication Count: 1.00
Adjusted Count: 0.50
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NPF Publications:

Dodson, Jr., Joe A., Eitan Muller. 1978. Models of new product diffusion through advertising and word-of-mouth. Management Science 24 (November) 1568-1578.
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NPF Subjects:

advertising

health care

word of mouth, social contagion and social networks
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Empirical Cases: None

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