Christopher J. Easingwood
| Home Page: |
http://www.mbs.ac.uk/ |
| ___________ |
| Most Recent NPF Publication: |
1989 |
| First NPF Publication: |
1981 |
| ___________ |
| NPF Publication Count: |
5.00 |
| Adjusted Count: |
3.67 |
| ___________ |
| NPF Publications: |
Easingwood, Christopher J. 1989. An analogical approach to long term forecasting of consumer durable sales. International Journal of Forecasting 5 (1) 69–82. |
|
Easingwood, Christopher J. 1988. Product lifecycle patterns for new industrial products. R&D Management 18(1) 23-32. |
|
Easingwood, Christopher J. 1987. Early product lifecycle forms for infrequently purchased major products. International Journal of Research in Marketing 4 (1) 3–9. |
|
Easingwood, Christopher J., Vijay Mahajan, Eitan Muller. 1983. A nonuniform influence innovation diffusion model of new product acceptance. Marketing Science 2 273–296. |
|
Easingwood, Christopher J., Vijay Mahajan, Eitan Muller. 1981. A nonsymmetric responding logistic model for forecasting technological substitution. Technological Forecasting and Social Change 20 199–213. |
| ___________ |
| NPF Subjects: |
analogy, forecasting by |
|
consumer durables |
|
life cycle, product |
|
logistic curve |
|
word of mouth, social contagion and social networks |
| ___________ |
| Empirical Cases: |
Air Conditioners, Room | USA Annual Unit Sales | Statistical Abstract of the United States |
|
Clothes Dryers | USA Annual Unit Sales | Statistical Abstract of the United States |
|
Dishwashers | USA Annual Unit Sales | Statistical Abstract of the United States |
|
Televisions, BW | USA Annual Unit Sales | Statistical Abstract of the United States |
|
Televisions, Color | USA Annual Unit Sales | Statistical Abstract of the United States |
Ask or answer a question, provide enlightenment or start a discussion. To Note anonymously, select your Handle from the dropdown on the right.
Add a Note
|