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The Bass Model New-Product Forecasting Research Database Professor Frank M. Bass Bass Doctoral Tree About Bass's Basement

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New-Product Forecasting Research with Focus on Diffusion Modeling

Chronological Index

New-Product Forecasting Research Empirical-Cases Indices

Cases by Product Category

Cases by Data Source

Generational Product Cases

©2008
Bass's Basement
Research Institute

Anita Elberse

Home Page:	http://drfd.hbs.edu/
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Most Recent NPF Publication:	2006
First NPF Publication:	2003
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NPF Publication Count:	2.00
Adjusted Count:	0.83
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NPF Publications:	Eliashberg, Jehoshua, Anita Elberse, Mark Leenders. 2006. The motion picture industry: critical issues in practice, current research, and new research directions. Marketing Science 25 (6) 638-661.
	Elberse, Anita, Jehoshua Eliashberg. 2003. Demand and supply dynamics for sequentially released products in international markets: the case of motion pictures. Marketing Science 22 (3) 329–354.
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NPF Subjects:	distribution channels
	entertainment industry
	motion pictures
	multinational
	multinational diffusion
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Empirical Cases:	None

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