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New-Product Forecasting Research with Focus on Diffusion Modeling

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Mercedes Esteban-Bravo

Home Page:

http://ideas.repec.org/
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Most Recent NPF Publication: 2006
First NPF Publication: 2006
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NPF Publication Count: 1.00
Adjusted Count: 0.50
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NPF Publications:

Lehmann, Donald R., Mercedes Esteban-Bravo. 2006. When giving some away makes sense to jump-start the diffusion process. Marketing Letters 17 243-254.
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Subjects:not yet indexed
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Empirical Cases: None

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