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New-Product Forecasting Research with Focus on Diffusion Modeling

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Lawrence F. Feick

Home Page: No homepage found
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Most Recent NPF Publication: 1987
First NPF Publication: 1987
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NPF Publication Count: 1.00
Adjusted Count: 0.50
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NPF Publications:

Feick, Lawrence F., Linda L. Price. 1987. The market maven: a diffuser of marketplace information. Journal of Marketing 51 (January) 83-97.
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NPF Subjects:

innovators, imitators, laggards, etc.
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Empirical Cases: Empirical cases not yet indexed

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