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New-Product Forecasting Research with Focus on Diffusion Modeling

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Gila E. Fruchter

Home Page:

http://faculty.biu.ac.il/
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Most Recent NPF Publication: 2008
First NPF Publication: 1999
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NPF Publication Count: 2.00
Adjusted Count: 1.50
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NPF Publications:

Orbach, Yair, Gila E. Fruchter. 2008. Pre-Launch forecasting of sales and product evolution. Conference Presentation, 2008 INFORMS Marketing Science Conference.

Fruchter, Gila E. 1999. Short communications: oligopoly advertising strategies with market expansion. Optimal Control Applications and Methods 20.4 199-211.
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NPF Subjects:

advertising

game theory

Nash equilibrium
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Empirical Cases: None

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