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Hubert A. Gatignon
| Home Page: |
http://www.insead.edu/ |
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| Most Recent NPF Publication: |
2002 |
| First NPF Publication: |
1985 |
| ___________ |
| NPF Publication Count: |
9.00 |
| Adjusted Count: |
4.17 |
| ___________ |
| NPF Publications: |
Gatignon, Hubert A., Erin Anderson. 2002. Inter-channel competition and new product diffusion market making, market taking, and competitive effects in several European countries. Working Paper. Fontainbleau: Insead. |
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Kuester, Sabine, Hubert A. Gatignon, Thomas S. Robertson. 2000. Firm strategy and speed of diffusion. In New-Product Diffusion Models. V. Mahajan, E. Muller, & Y. Wind (Eds.),London: Kluwer Academic Publishers. |
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Parker, Philip M., Hubert A. Gatignon. 1996. Order of entry, trial diffusion, and elasticity dynamics: an empirical case. Marketing Letters 7.1 (1996) 95-109. |
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Parker, Philip M., Hubert A. Gatignon. 1994. Specifying competitive effects in diffusion models: an empirical analysis. International Journal of Research in Marketing 11 17–39. |
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Gatignon, Hubert A., Thomas S. Robertson. 1989. Technology diffusion: an empirical test of competitive effects. Journal of Marketing 53.1 (1989) 35-49. |
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Gatignon, Hubert A., Jehoshua Eliashberg, Thomas S. Robertson. 1989. Modeling multinational diffusion patterns: an efficient methodology. Marketing Science 8 (3) 231–247. |
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Gatignon, Hubert A., Thomas S. Robertson. 1986. Integration of consumer diffusion theory and diffusion models: new research directions. In Innovation Diffusion Models of New Product Acceptance. Mahajan, V. Wind, Y. (Eds.) Cambridge, Mass: Ballinger. |
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Robertson, Thomas S., Hubert A. Gatignon. 1986. Competitive effects on technology diffusion. Journal of Marketing 50.3 (1986) 1-12. |
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Gatignon, Hubert A., Thomas S. Robertson. 1985. A propositional inventory for new diffusion research. Journal of Consumer Research 11(March) 849–867. |
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| NPF Subjects: |
advertising |
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competition, alliances, firm entry and product launch timing |
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diffusion models -- perspective, tutorial, comparison and review |
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distribution channels |
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multinational |
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organizations, adoption by |
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price |
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trials |
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| Empirical Cases: |
None |
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