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Peter N. Golder
| Home Page: |
http://w4.stern.nyu.edu/ |
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| Most Recent NPF Publication: |
2004 |
| First NPF Publication: |
1994 |
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| NPF Publication Count: |
5.00 |
| Adjusted Count: |
2.83 |
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| NPF Publications: |
Foster, Joseph A., Peter N. Golder, Gerard J. Tellis. 2004. Predicting sales takeoff for whirlpool’s new personal valet. Marketing Science 23 (2) 180–191. |
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Golder, Peter N., Gerard J. Tellis. 2004. Growing, growing, gone: cascades, diffusion, and turning points in the product life cycle. Marketing Science 23(2) 207–220. |
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Golder, Peter N., Gerard J. Tellis. 1998. Beyond diffusion: an affordability model of the growth of new consumer durables. Journal of Forecasting 17 259-280. |
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Golder, Peter N., Gerard J. Tellis. 1997. Will it ever fly: modeling the takeoff of really new consumer durables. Marketing Science 16 (3) 256–270. |
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Golder, Peter N. 1994. Beyond diffusion: an explanatory model of takeoff and growth sales for consumer durables. Dissertation, University of Southern California, LA. |
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| NPF Subjects: |
life cycle, product |
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takeoff |
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| Empirical Cases: |
Answering Machines | USA Annual Unit Sales | Statistical Abstract of the United States |
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Bed Coverings, Electric | USA Annual Unit Sales | Statistical Abstract of the United States |
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Blenders | USA Annual Unit Sales | Statistical Abstract of the United States |
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Clothes Dryers | USA Annual Unit Sales | Statistical Abstract of the United States |
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Dishwashers | USA Annual Unit Sales | Statistical Abstract of the United States |
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Microwave Ovens | USA Annual Unit Sales | Statistical Abstract of the United States |
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Shavers, Electric | USA Annual Unit Sales | Statistical Abstract of the United States |
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Televisions, Color | USA Annual Unit Sales | Statistical Abstract of the United States |
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VCRs | USA Annual Unit Sales | Statistical Abstract of the United States |
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