Rajdeep Grewal
| Home Page: |
http://www.personal.psu.edu/ |
| ___________ |
| Most Recent NPF Publication: |
2007 |
| First NPF Publication: |
2004 |
| ___________ |
| NPF Publication Count: |
2.00 |
| Adjusted Count: |
0.67 |
| ___________ |
| NPF Publications: |
Srinivasan, Raji, Pamela Haunschild, Rajdeep Grewal. 2007. Vicarious learning in new product introductions in the early years of a converging market. Management Science 53, 1 16-28. |
|
Grewal, Rajdeep, R. Mehta, F. R. Kardes. 2004. The timing of repeat purchases of consumer durable goods: the role of functional bases of consumer attitudes. Journal of Marketing Research 41(1) 101–115. |
| ___________ |
| NPF Subjects: |
competition, alliances, firm entry and product launch timing |
|
consumer durables |
|
hazard models |
|
repeat, replacement and multiple purchases |
| ___________ |
Empirical Cases: |
Empirical cases not yet indexed |
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