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New-Product Forecasting Research with Focus on Diffusion Modeling

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Sachin Gupta

Home Page:

http://www.johnson.cornell.edu/
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Most Recent NPF Publication: 1999
First NPF Publication: 1999
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NPF Publication Count: 1.00
Adjusted Count: 0.33
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NPF Publications:

Gupta, Sachin, Dipak C. Jain, Mohanbir S. Sawhney. 1999. Modeling the evolution of markets with indirect network externalities: an application to digital television. Marketing Science 18 396–416.
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NPF Subjects:

conjoint analysis

heterogeneity

network effects
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Empirical Cases: Empirical cases not yet indexed

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