Bruce G.S. Hardie
| Home Page: |
http://brucehardie.com/ |
| ___________ |
| Most Recent NPF Publication: |
2003 |
| First NPF Publication: |
1998 |
| ___________ |
| NPF Publication Count: |
4.00 |
| Adjusted Count: |
1.50 |
| ___________ |
| NPF Publications: |
Fader, Peter S., Bruce G.S. Hardie, Robert Zeithammer. 2003. Forecasting new-product trial in a controlled test market environment. Journal of Forecasting 22 391-410. |
|
Fader, Peter S., Bruce G.S. Hardie. 2001. Forecasting repeat sales at CDNOW: a case study. Interfaces 31 (3) 94-107. |
|
Danaher, Peter J., Bruce G.S. Hardie, William P. Putsis, Jr. 2001. Marketing-mix variables and the diffusion of successive generations of a technological innovation. Journal of Marketing Research 38 (November) 501–514. |
|
Hardie, Bruce G.S., Peter S. Fader, Michael Wisniewski. 1998. An empirical comparison of new product trial forecasting models. Journal of Forecasting 17 209–229. |
| ___________ |
| NPF Subjects: |
multiproduct, intercategory, generational and contingent diffusion and substitution |
|
price |
|
repeat, replacement and multiple purchases |
|
trials |
| ___________ |
| Empirical Cases: |
None |
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