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The Bass Model New-Product Forecasting Research Database Professor Frank M. Bass Bass Doctoral Tree About Bass's Basement

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New-Product Forecasting Research with Focus on Diffusion Modeling

Chronological Index

New-Product Forecasting Research Empirical-Cases Indices

Cases by Product Category

Cases by Data Source

Generational Product Cases

©2008
Bass's Basement
Research Institute

Kristiaan Helsen

Home Page:	http://www.bm.ust.hk/
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Most Recent NPF Publication:	1995
First NPF Publication:	1993
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NPF Publication Count:	3.00
Adjusted Count:	1.33
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NPF Publications:	Eliashberg, Jehoshua, Kristiaan Helsen. 1995. Modeling lead / lag phenomena in global marketing: the case of VCRs. Working Paper. University of Pennsylvania.
	Helsen, Kristiaan, Kamel Jedidi, Wayne DeSarbo. 1993. A new approach to country segmentation utilizing multinational diffusion patterns. Journal of Marketing 57 (4) 60–71.
	Helsen, Kristiaan, David C. Schmittlein. 1993. Analyzing duration times in marketing: evidence for the effectiveness of hazard rate models. Marketing Science 11 (4) 395-414.
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NPF Subjects:	hazard rate models
	multinational diffusion
	price
	promotion
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Empirical Cases:	None

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