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Bass's Basement
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Dipak C. Jain
| Home Page: |
http://www20.kellogg.northwestern.edu/ |
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| Most Recent NPF Publication: |
2006 |
| First NPF Publication: |
1988 |
| ___________ |
| NPF Publication Count: |
14.00 |
| Adjusted Count: |
6.50 |
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| NPF Publications: |
Krishnan, Trichy V., Dipak C. Jain. 2006. Optimal dynamic advertising policy for new products. Management Science 52(12) 1957-1969. |
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Bass, Frank M., Dipak C. Jain, Trichy V. Krishnan. 2000. Modeling the marketing influence in new product diffusion. In New-Product Diffusion Models. V. Mahajan, E. Muller, & Y. Wind (Eds.) London: Kluwer Academic Publishers. |
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Krishnan, Trichy V., Frank M. Bass, Dipak C. Jain. 1999. Optimal pricing strategy for new products. Management Science 45 (12) 1650–1663. |
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Gupta, Sachin, Dipak C. Jain, Mohanbir S. Sawhney. 1999. Modeling the evolution of markets with indirect network externalities: an application to digital television. Marketing Science 18 396–416. |
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Jain, Dipak C., S. Maesincee. 1998. Cultural influence on global product diffusion: modeling and empirical analysis. Monash Mt. Eliza Business Review 1. |
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Jain, Dipak C., Vijay Mahajan, Eitan Muller. 1995. An approach for determining optimal product sampling for the diffusion of a new product. Journal of Product Innovation Management 12 124-135. |
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Bass, Frank M., Trichy V. Krishnan, Dipak C. Jain. 1994. Why the Bass model fits without decision variables. Marketing Science 13(3) 203–223. |
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Jain, Dipak C. 1992. Marketing mix effects on the diffusion of innovations. Working Paper, Kellogg Graduate School of Management, Northwestern University. |
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Takada, Hirokazu, Dipak C. Jain. 1991. Cross-national analysis of diffusion of consumer durable goods in Pacific Rim countries. Journal of Marketing 55 48–54. |
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Vilcassim, Naufel J., Dipak C. Jain. 1991. Modeling purchase-timing and brand-switching behavior incorporating explanatory variables and unobserved heterogeneity. Journal of Marketing Research 28.1 (1991) 29-41. |
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Jain, Dipak C., Vijay Mahajan, Eitan Muller. 1991. Innovation diffusion in the presence of supply restrictions. Marketing Science 10 (1) 83–90. |
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Jain, Dipak C., Naufel J. Vilcassim. 1991. Investigating household purchase timing decisions: a conditional hazard function approach. Marketing Science 10.1 (1991) 1-23. |
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Jain, Dipak C., Ram C. Rao. 1990. Effect of price on the demand for durables: modeling, estimation and findings. Journal of Business and Economic Statistics 8 (2) 163–170. |
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Jain, Dipak C., Hirokazu Takada. 1988. Cross-national analysis of diffusion of consumer durables. Working Paper, Marketing Department, Northwestern University. |
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| NPF Subjects: |
advertising |
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Bass model |
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brand switching |
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conjoint analysis |
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consumer durables |
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decision variables |
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dynamic programming |
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generalized Bass model |
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hazard models |
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heterogeneity |
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marketing mix |
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multinational |
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multinational diffusion |
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network effects |
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optimal control |
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price |
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supply restrictions |
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| Empirical Cases: |
Air Conditioners, Room | USA Annual Unit Sales | Statistical Abstract of the United States |
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Calculators, Handheld | USA Annual Unit Sales | Statistical Abstract of the United States |
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Clothes Washers | USA Annual Unit Sales | Statistical Abstract of the United States |
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