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New-Product Forecasting Research with Focus on Diffusion Modeling

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Linda F. Jamieson

Home Page: No homepage found
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Most Recent NPF Publication: 1989
First NPF Publication: 1989
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NPF Publication Count: 1.00
Adjusted Count: 0.50
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NPF Publications:

Jamieson, Linda F., Frank M. Bass. 1989. Adjusting stated intention measures to predict trial purchase of new products: a comparison of models and methods. Journal of Marketing Research 26.3 (1989) 336-345.
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NPF Subjects:

purchase intentions
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Empirical Cases: None

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