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Jedidi, Kamel, Robert E. Krider, Charles B. Weinberg. 1998. Clustering at the movies. Marketing Letters 9, 4 393-405.
Helsen, Kristiaan, Kamel Jedidi, Wayne DeSarbo. 1993. A new approach to country segmentation utilizing multinational diffusion patterns. Journal of Marketing 57 (4) 60–71.
motion pictures
multinational diffusion
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