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New-Product Forecasting Research with Focus on Diffusion Modeling

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Kamel Jedidi


Home Page:

http://www0.gsb.columbia.edu/

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Most Recent NPF Publication: 1998
First NPF Publication: 1993
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NPF Publication Count: 2.00
Adjusted Count: 0.67
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NPF Publications:

Jedidi, Kamel, Robert E. Krider, Charles B. Weinberg. 1998. Clustering at the movies. Marketing Letters 9, 4 393-405.

Helsen, Kristiaan, Kamel Jedidi, Wayne DeSarbo. 1993. A new approach to country segmentation utilizing multinational diffusion patterns. Journal of Marketing 57 (4) 60–71.

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NPF Subjects:

motion pictures

multinational diffusion

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Empirical Cases: Empirical cases not yet indexed



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