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New-Product Forecasting Research with Focus on Diffusion Modeling

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Morgan J. Jones

Home Page: No homepage found
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Most Recent NPF Publication: 1991
First NPF Publication: 1991
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NPF Publication Count: 1.00
Adjusted Count: 0.50
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NPF Publications:

Jones, Morgan J., Christopher J. Ritz. 1991. Incorporating distribution into new products diffusion models. International Journal of Research in Marketing 8 91–112.
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NPF Subjects:

distribution channels
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Empirical Cases: Empirical cases not yet indexed

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