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New-Product Forecasting Research with Focus on Diffusion Modeling

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Jedid-Jah Jonker

Home Page:

http://www.scp.nl/
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Most Recent NPF Publication: 2000
First NPF Publication: 2000
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NPF Publication Count: 1.00
Adjusted Count: 0.25
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NPF Publications:

Eliashberg, Jehoshua, Jedid-Jah Jonker, Mohanbir S. Sawhney, Berend Wierenga. 2000. MOVIEMOD: an implementable decision support system for pre-release market evaluation of motion pictures. Marketing Science 19 (3) 226–243.
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NPF Subjects:

decision support system

markov chains

motion pictures

pretest market evaluation
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Empirical Cases: None

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