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Updated 5/18/08

The Bass Model New-Product Forecasting Research Database Professor Frank M. Bass Bass Doctoral Tree About Bass's Basement

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New-Product Forecasting Research with Focus on Diffusion Modeling

Chronological Index

New-Product Forecasting Research Empirical-Cases Indices

Cases by Product Category

Cases by Data Source

Generational Product Cases

©2008
Bass's Basement
Research Institute

Yogesh V. Joshi

Home Page:	http://marketing.wharton.upenn.edu/
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Most Recent NPF Publication:	2008
First NPF Publication:	2007
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NPF Publication Count:	2.00
Adjusted Count:	1.00
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NPF Publications:	Van den Bulte, Christophe, Yogesh V. Joshi. 2008. Independence and imitation in new product diffusion: competing risks or compensatory influences? Conference Presentation, 2008 INFORMS Marketing Science Conference.
	Van den Bulte, Christophe, Yogesh V. Joshi. 2007. New product diffusion with influentials and imitators. Marketing Science 26 400-421.
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NPF Subjects:	word of mouth, social contagion and social networks
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Empirical Cases:	Tetracycline \| Four Illinois Cities Monthly Adopters by Physicians \| Van den Bulte Lilien 1997

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